What's inside
Six modules. One complete system.
Work through each module at your own pace. Pause, build, then continue — everything you create in one module feeds directly into the next.
Strategy First with Elise
Before you write a word, you need a strategy underneath your newsletter. You'll use the Elise Conversion Newsletter Builder GPT (a $67 premium tool, included free) to define your audience, your content angle, your newsletter concept, and the monetization goal behind every issue.
You walk out of this module knowing exactly what your newsletter stands for and who it's for — before Claude ever writes a word.
What you'll have after this module
Design Your Branded Newsletter Format
Take your Elise output and turn it into a repeatable blueprint. Named sections, a defined order, and a clear job for each part. Your readers will start to recognize your newsletter before they've even read the subject line.
The Empowered Edge was built this way. Every section has a purpose. The format never changes. The content does.
The Empowered Edge — your format example
and settling isn't optional.
Build Your Claude Skill
This is the centerpiece. You'll build a custom Claude Skill that captures your format, your brand voice, your section names, and your HTML output preferences for whatever email platform you use.
From this point forward: open Claude, activate your Skill, and your newsletter is written and formatted in ready-to-send HTML — every single time, on any platform.
Your SKILL.md file — what you'll build
Advanced: Cowork as Your Content Intelligence Layer
This is the section most people have never seen before. Instead of telling Claude to "write something about X," you'll use Cowork to gather real, current source material before Claude writes a single word.
Three sourcing methods, taught in sequence: inbox scanning, web research, and your personal content databases.
The Cowork sourcing workflow
Write a Full Issue Live
Watch the complete workflow in real time. Cowork gathers the source material. The Claude Skill activates. A formatted, ready-to-send newsletter draft comes out the other side.
Watching it done once, in full, is worth more than any explanation. Then you run it yourself and leave with a real issue — not a system you still have to figure out.
From source material to formatted draft
The Sending Workflow
The best newsletter system only works if the issue actually gets sent. This module covers how to move Claude's formatted HTML into your email platform correctly, the common mistakes that break rendering, and a simple pre-send checklist you can use every time.
Your pre-send checklist
